Media pack
Write about Choose The Run.
Last updated August 25, 2026
Everything on this page — facts, boilerplate, pitches and assets — is approved for publication as it stands. For interviews, additional material or fact-checking, email support@choosetherun.com with “Press” in the subject line.
Fast facts
- Name: Choose The Run in prose. CTR. is the visual wordmark only.
- What it is: a fitness-entertainment app that turns an outdoor run into an audio experience.
- The choice: an interactive story, an audiobook, a real race, a route, a coach, a pacer, a chase — or nobody.
- Platforms: iOS and Android, as separate releases.
- Status: preparing for Apple App Store and Google Play release — verified store links appear at choosetherun.com the moment they are live.
- Press contact: support@choosetherun.com
What it is
Choose The Run turns an outdoor run into something worth pressing play on. A runner picks what they want to hear — an interactive story, an audiobook, a companion for a real race, a route, a coach, a pacer, a chase, or nobody — reviews the details, chooses the distance, and decides when to begin. Nothing starts until the runner does.
The catalogue can be browsed before signing in; actions that write to an account ask for sign-in when they need it. A completed run is saved on the device before it tries to sync, so a dead zone at the end of a run never loses it.
Choose The Run is fitness entertainment — it is not a medical, navigation or emergency service.
The distinction that matters
The two listening kinds carry exact names, and coverage that keeps them exact will match what runners see in the app:
- INTERACTIVE — a story whose narration reacts to how the runner moves. The reaction is the entire difference from a book.
- AUDIOBOOK — a recorded book that plays straight through while the runner moves. It does not react.
- Season — the unit of an interactive story, the way a series has seasons and chapters.
- Real-race companion — tied to a known course, it can speak to course moments as the runner reaches them: the hill, the bridge, the neighbourhood.
Please avoid “immersive” as a substitute, and avoid blurring both kinds into “audio story” where the distinction is the point.
Boilerplate
Use this description verbatim wherever a short standard paragraph is needed:
Choose The Run turns outdoor runs into interactive stories, audiobooks and real-race experiences. Pick what you want to hear, review the details, choose the distance and companion, then decide when to begin. Learn more and check official release status at choosetherun.com.
Two pitches you can lift
Ten seconds: “Choose The Run turns an outdoor run into an audio experience: an interactive story, an audiobook or a companion for a real race.”
Thirty seconds: “Pick what you want to hear, choose the distance and decide when to start. An interactive season can respond to how you run; an audiobook plays straight through; a real-race companion can speak to the course. The run is saved on your device before it tries to sync.”
The brand promise, if you want the one-liner: Turn your run into a story that moves with you.
Common questions, answered
What is the difference between an interactive story and an audiobook? An INTERACTIVE story reacts to the run. An AUDIOBOOK is a recorded book that plays straight through.
Does the app choose the run? No. The runner reviews the content, chooses the distance, mode and companion, and decides when to start. Nothing starts automatically.
Can people browse without an account? Yes. The front door allows guest browsing; actions that write to an account ask for sign-in when needed.
What happens without signal? A completed recording is saved on-device before the network sync. Content delivery varies by title, so each one states its own offline or streaming note.
Where do the audiobooks come from? The audiobook search reaches free, volunteer-read public-domain recordings. Choose The Run did not produce them.
When is it available? Choose The Run is preparing for Apple App Store and Google Play release. The verified links will appear on choosetherun.com after approval.
The name and the mark
The app is Choose The Run in prose — never “CTR” in a sentence. The visual wordmark is CTR., always with the full stop. The app mark is a runner inside a play triangle, in the brand red. Do not redraw, recolour or crop either.
App screenshots
These are captures of the real app — the journey from choosing a story to finishing a run. Use them exactly as provided.
Tap any capture to download it at full size.
Cinematic story worlds
These images set the feeling of running inside a story. They are advertising metaphor, not screenshots — the runner hears the world through their headphones. When you use one, please pair it with a real app capture or say in the caption that it is concept art.
Marketing film
The current marketing film shows the premise in under twenty seconds: an ordinary run becoming a story.
Usage terms
- Every asset on this page may be published in coverage of Choose The Run, credited to Choose The Run.
- Keep the wordmark as provided — no redrawing, recolouring or cropping.
- App captures may be shown at any size but not edited to change what the app appears to do.
- Cinematic story-world images must not be presented as the app’s own interface — caption them as concept art or pair them with a real capture.
- Quoting the boilerplate, pitches and answers on this page verbatim is encouraged.
Talk to us
For interviews, additional assets, race-partner conversations or fact-checking before publication, email support@choosetherun.com with “Press” in the subject. We answer with the current facts and we will not script your take.